All work
Giving initiative
Organization
Ankeny, Iowa
2026
Keystone SHIFT
A bold campaign website for Keystone Church’s two-year SHIFT initiative, built to rally a congregation around one shared vision.
01
The problem
SHIFT is Keystone Church’s two-year initiative, calling the church to 100% engagement and a $12 million goal to fund ministry, missions and facility growth. A campaign this size needs a home base that explains the vision clearly, inspires people to take part and stays current as the story unfolds. The church needed a site that felt as bold as the initiative itself, and one their team could keep up to date for two years.
02
What I built
A complete redesign with a striking black-and-white visual identity and high-energy highlights that carry the SHIFT brand. The site walks people from vision to action: a clear look at the goals, a midpoint timeline showing where the church is in the journey, stories from people who chose to SHIFT, ongoing updates and a commitment page with a two-year gift chart, ways to give and answers to common questions. Every page points to one next step: make a commitment.
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